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Lisa wearing white top

Lisa Moore changed the swimwear industry for good 12 years ago. After leaving an investment banking job, she became an influential figure in the world of fashion when Cover took off in 2008. Lisa needed a chic and easy solution to keep her skin protected while focusing on her young children. The brand was the first to design and produce sleeved swimwear and launched the rise of sun-protective swimwear. Cover uses their own swim jersey fabric which eliminates nearly all UV rays and provides incredible temperature control.

Moore has empowered women around the world to stay safe and comfortable in the sun, and to do so in style. Her younger sister’s bout with melanoma made the mission of Cover a personal endeavor. 

Cover's line of sun-conscious clothing can be found at international retailers such as Net-a-Porter, Shopbop and Neiman Marcus. Lisa designs and manages operations from her Dallas office, and Cover is manufactured entirely in Los Angeles. Her love of the arts is evident in the eclectic collaborations she has coordinated over the years. Participating artists have included Richard Phillips, Ashley Longshore and Donald Robertson.

Lisa lives in Dallas with her husband and three children. Her oldest son and daughter are in high school, and her youngest daughter is in middle school. They spend time at the beach in Carmel, California as often as they can. Lisa wears Cover dry in the cooler Carmel climate and wet in the hot Texas heat. She says Cover's temperature control ties its anti-aging sun protection as her favorite function, since she can't stand being hot.  

Lisa is a member of Choctaw Nation, and Cover is a registered minority business.